About Us

 From Toronto with Purpose.

Goldscoop was founded in 2018 as a customer-focused business by jewellery designer Janelle Han. Our aim is to deliver to you a thoughtfully designed selection of elegant yet cool, layerable demi-fine and fashion jewellery. 


Our sales channels include our online store and local pop-ups and markets. Because we currently don't sell to stores or retailers, this gives us the unique ability and advantage to cut out the mark-up which other wholesaling brands would normally include in their final prices. Traditional jewellery brands will mark their products up 5-6x however we mark our products up 2-3x.

From the beginning, we've priced our jewellery to be as affordable as possible and this is something we've committed to for the long run.


Quality made.

We source over 90% of our materials from North America including locally in Toronto as we aim to support other local businesses as much as possible. We seek high quality natural and synthetic materials with customer affordability in mind. We design and electroplate our jewellery in-house with 18k gold.

We like to be thoughtful in our designs and as such, most of our necklaces and bracelets feature adjusters which allow you to set them to the perfect fit.


100% Happiness Guarantee.

Our mission is to ensure that you receive the absolute best customer experience. If you have any questions or concerns, please don't hesitate to email us at hey@goldscoop.ca. We're online from 8am-8pm EST, 7 days a week.

Welcome to Goldscoop!